TY - BOOK T1 - Mastering marketing :a comprehensive introduction to the skills of developing and defending your company's revenue / DA - c2006. CY - London : AU - Ruskin-Brown, Ian. ET - 2nd ed. CN - HF5415 CN - HF5415 PB - Thorogood, PP - London : PY - c2006. N1 - Includes index. ID - 332563 KW - Marketing. KW - Marketing SN - 9781854183231 (pbk.) SN - 1854183230 (pbk.) TI - Mastering marketing :a comprehensive introduction to the skills of developing and defending your company's revenue / ER -