The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
2008
HD69.B7 K37 2008 (Mapit)
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Details
Title
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Author
Edition
Fourth edition, New edition.
ISBN
9780749450854 (alk. paper)
0749450851 (alk. paper)
0749450851 (alk. paper)
Published
London ; Philadelphia : Kogan Page, 2008.
Language
English
Description
xv, 560 pages : illustrations ; 25 cm
Call Number
HD69.B7 K37 2008
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references (p. [531]-544) and index.
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