TY  - BOOK
AU  - Percy, Larry.
CN  - HF5415.123
CN  - HF5415.123
CY  - Amsterdam ;
CY  - Boston :
DA  - 2008.
ET  - 1st ed.
ID  - 332569
KW  - Communication in marketing.
KW  - Strategic planning.
PB  - Butterworth-Heinemann,
PP  - Amsterdam ;
PP  - Boston :
PY  - 2008.
SN  - 9780750679800 (pbk.)
SN  - 0750679808
T1  - Strategic integrated marketing communication :theory and practice /
TI  - Strategic integrated marketing communication :theory and practice /
ER  -