Strategic integrated marketing communication : theory and practice / Larry Percy.
2008
HF5415.123 .P475 2008 (Mapit)
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Details
Title
Strategic integrated marketing communication : theory and practice / Larry Percy.
Author
Percy, Larry.
Cover Title
Strategic integrated marketing communications
Edition
1st ed.
ISBN
9780750679800 (pbk.)
0750679808
0750679808
Publication Details
Amsterdam ; Boston : Butterworth-Heinemann, 2008.
Language
English
Description
xiii, 308 p. : ill. (some col.) ; 25 cm.
Call Number
HF5415.123 .P475 2008
Dewey Decimal Classification
658.802
Bibliography, etc. Note
Includes bibliographical references and index.
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