Strategic integrated marketing communication : theory and practice / Larry Percy.
2008
HF5415.123 .P475 2008 (Mapit)
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Details
Title
Strategic integrated marketing communication : theory and practice / Larry Percy.
Author
Cover Title
Strategic integrated marketing communications
Edition
First edition.
ISBN
9780750679800 (pbk.)
0750679808
0750679808
Published
Amsterdam ; Boston : Butterworth-Heinemann, 2008.
Language
English
Description
xiii, 308 pages : illustrations (some color) ; 25 cm
Call Number
HF5415.123 .P475 2008
Dewey Decimal Classification
658.802
Bibliography, etc. Note
Includes bibliographical references and index.
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