@article{332597,
      author = {Williams, Alison. and Mullin, Roddy.},
      url = {http://library.usi.edu/record/332597},
      title = {The handbook of field marketing : a complete guide to  understanding and outsourcing face-to-face direct marketing  /},
      publisher = {Kogan Page,},
      recid = {332597},
      pages = {xxv, 241 p. :},
      address = {London ;},
      year = {2008},
}