Understanding emerging markets : building business BRIC by brick / Stefano Pelle.

What is an emerging market?
Main characteristics
The BRIC countries
Market opportunities
The emerging middle class
Starting off
Common mistakes
First mover advantage
Own forces vs. partnership
Working environment
Internal resources
External forces
Building the business model
Entry strategy : trading or manufacturing?
Engineering the marketing mix
The importance of ethics
Sustainable development
Red tape, corruption and values
Corporate social responsibility (CSR)
Emerging global challengers
The emerging companies
A new geopolitical scenario
Appendices
Bibliography.