Items
Details
Table of Contents
1. The birth of free
2. Free 101 : a short course on a most misunderstood word
3. The history of free : zero, lunch, and the enemies of capitalism
4. The psychology of free : it feels good : too good?
5. Too cheap to matter : the web's lesson : when something halves in price each year, zero is inevitable
6. "Information wants to be free" : the history of a phrase that defined the digital age
7. Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
8. De-monitization : Google and the birth of a twenty-first-century economic model
9. The new media models : free media is nothing new : what is new is the expansion of that model to everything else online
10. How big is the free economy? : there's more to it than just dollars and cents
11. Econ 000 : how a century-old joke became the law of digital economics
12. Non-monetary economies : where money doesn't rule, what does?
13. Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
14. Free world : China and Brazil are the frontiers of free : what can we learn from them?
15. Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion
16. "You get what you pay for" and other doubts about free
Coda. Free in a time of economic crisis
Free rules : the ten principles of abundance thinking
Freemium tactics
Fifty business models built on free.
2. Free 101 : a short course on a most misunderstood word
3. The history of free : zero, lunch, and the enemies of capitalism
4. The psychology of free : it feels good : too good?
5. Too cheap to matter : the web's lesson : when something halves in price each year, zero is inevitable
6. "Information wants to be free" : the history of a phrase that defined the digital age
7. Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
8. De-monitization : Google and the birth of a twenty-first-century economic model
9. The new media models : free media is nothing new : what is new is the expansion of that model to everything else online
10. How big is the free economy? : there's more to it than just dollars and cents
11. Econ 000 : how a century-old joke became the law of digital economics
12. Non-monetary economies : where money doesn't rule, what does?
13. Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
14. Free world : China and Brazil are the frontiers of free : what can we learn from them?
15. Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion
16. "You get what you pay for" and other doubts about free
Coda. Free in a time of economic crisis
Free rules : the ten principles of abundance thinking
Freemium tactics
Fifty business models built on free.