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Guide to business planning / Graham Friend and Stefan Zehle.

Friend, Graham.; Zehle, Stefan.
2009
HD30.28 .F747 2009 (Mapit)
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Title
Guide to business planning / Graham Friend and Stefan Zehle.
Author
Friend, Graham.
Edition
[Second edition].
ISBN
9781576603284 (alk. paper)
1576603288 (alk. paper)
Published
New York : Bloomberg Press, [2009]
Copyright
©2009
Language
English
Description
282 pages : illustrations ; 27 cm
Call Number
HD30.28 .F747 2009
Dewey Decimal Classification
658.4/012
Summary
"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
Note
Edition statement from jacket.
At head of title: The economist.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Zehle, Stefan.
Series
Economist series.
Record Appears in
On-Campus Resources > Books
All Resources
The business plan
The business planning process
Strategic planning
Analysing the environment
Analysing the firm
Industry and competitor analysis
Product and portfolio analysis
SWOT analysis
Generating strategic options
Market analysis and strategy
Market forecasting
The operational plan
Modelling the business
Accounting principles
Completing the financial statements
Reviewing the financial statements
Evaluating strategic options
Funding issues
Risk analysis
Presenting the business plan and obtaining approval
Implementing the business plan.

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