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Table of Contents
Introduction: smart is as smart does
The outside view: why Big Brown was a bad bet
Open to options: how your telephone number can influence your decisions
The expert squeeze: why Netflix knows more than clerks do about your favorite films
Situational awareness: how accordion music boosts sales of burgundy
More is different: how bees find the best hives without a real estate agent
Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare
Grand ah-whooms: how ten Brits made the Millennium Bridge wobble
Sorting luck from skill: why investors excel at buying high and selling low
Time to think twice: how you can change your decision making immediately.
The outside view: why Big Brown was a bad bet
Open to options: how your telephone number can influence your decisions
The expert squeeze: why Netflix knows more than clerks do about your favorite films
Situational awareness: how accordion music boosts sales of burgundy
More is different: how bees find the best hives without a real estate agent
Evidence of circumstance: how outsourcing the Dreamliner became Boeing's nightmare
Grand ah-whooms: how ten Brits made the Millennium Bridge wobble
Sorting luck from skill: why investors excel at buying high and selling low
Time to think twice: how you can change your decision making immediately.