@article{333745, author = {Reeves, Byron, and Read, J. Leighton.}, url = {http://library.usi.edu/record/333745}, title = {Total engagement : using games and virtual worlds to change the way people work and businesses compete /}, publisher = {Harvard Business Press,}, recid = {333745}, pages = {x, 274 p. ;}, address = {Boston, Mass. :}, year = {2009}, }