Brands and branding / Rita Clifton ; with Sameena Ahmad [and others].

Introduction / Rita Clifton
What is a brand? / Tom Blackett
The financial value of brands / Jan Lindemann
The social value of brands / Giles Gibbons
What makes brands great / Jez Frampton
Brand strategy / Iain Ellwood
Brand experience / Shaun Smith
Visual and verbal identity / Tony Allen and John Simmons
Brand communications / Paul Feldwick
The public relations perspective on branding / Deborah Bowker
Brand protection / Allan Poulter
Globalisation and brands / Sameena Ahmad
Branding in asia / Jonathan Chajet
From elephant to tiger : brands and branding in india / Max Raison
Branding places and nations / Simon Anholt
Brand 2.0 : brands in a digital world / Andy Hobsbawm
An alternative perspective on brands : markets and morals / Deborah Doane
The future of brands / Rita Clifton.