Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Mathews, Brian (Brian Scott)
2009
Z716.3 .M344 2009 (Mapit)
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Title
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Author
Mathews, Brian (Brian Scott)
ISBN
9780838909843 (pbk. : alk. paper)
0838909841 (pbk. : alk. paper)
Publication Details
Chicago : American Library Association, 2009.
Language
English
Description
xv, 171 p. : ill. ; 23 cm.
Call Number
Z716.3 .M344 2009
Dewey Decimal Classification
021.7
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Do libraries need to advertise?
Defining the user
Student need states
The library as product
Conducting marketing research
Building relationships
Developing brand strategies
Promotional building blocks
Designing messages
Measuring the impact
Putting it all together.

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