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Googled : the end of the world as we know it / Ken Auletta.

Auletta, Ken.
2009
HD9696.8.U64 G6623 2009 (Mapit)
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Title
Googled : the end of the world as we know it / Ken Auletta.
Author
Auletta, Ken.
ISBN
9781594202353
1594202354
Published
New York : Penguin Press, 2009.
Language
English
Description
xiv, 384 pages ; 25 cm
Call Number
HD9696.8.U64 G6623 2009
Dewey Decimal Classification
338.7/6102504
Summary
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
Messing with the magic
Starting in a garage
Buzz but few $'s
Prepping the Google rocket
Innocence or arrogance?
Google goes public
The new evil empire?
Chasing the fox
War on multiple fronts
Waking the government bear
Google enters adolescence
Is old media drowning?
Compete or collaborate?
Happy birthday
Googled
Where is the wave taking old media?
Where is the wave taking Google?
Media maxims.

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