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000334458 001__ 334458
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000334458 010__ $$a  2008034920
000334458 020__ $$a9781581156539 (pbk.)
000334458 020__ $$a1581156537 (pbk.)
000334458 035__ $$a(OCoLC)ocn213300620
000334458 035__ $$a334458
000334458 040__ $$aDLC$$cDLC$$dBTCTA$$dBAKER$$dYDXCP$$dUKM$$dC#P$$dBWX$$dOMB
000334458 049__ $$aISEA
000334458 05000 $$aTS171.4$$b.B85 2008
000334458 08200 $$a658.4/03$$222
000334458 24500 $$aBuilding design strategy :$$busing design to achieve key business objectives /$$cedited by Thomas Lockwood and Thomas Walton.
000334458 260__ $$aNew York :$$bAllworth Press ;$$a[Boston, MA] :$$bDesign Management Institute,$$cc2008.
000334458 300__ $$axiii, 257 p. :$$bill. ;$$c23 cm.
000334458 504__ $$aIncludes bibliographical references and index.
000334458 5050_ $$aSection I. Creating corporate strategy and creating design strategy : Design value: a framework for measurement / Thomas Lockwood -- Analytic enhancements to strategic decision-making: from the designer's toolbox / Ravi Chhatpar -- Corporate strategy: brining design management into the fold / Frans Joziasse -- Design with heart / Robyn Waters -- Innovation, growth, and getting to where you want to go / Ryan Jacoby and Diego Rodriguez -- Section II. Implementing design strategy : Design strategies for technology adoption / Alonzo Canada, Pete Mortensen, and Dev Patnaik -- Strategy for the real world / Kevin McCullagh -- Developing tangible strategies / Laura Weiss -- Managing the evolution of Microsoft's hardware business / Andy Cargile and Ken Fry -- The best strategy is the right strategy / Sohrab Vossoughi -- Section III. The design imperative in consumer goods / Claudia Kotchka -- Visual thinking: a leadership strategy / Mark Dziersk -- From lock-in to lock-out: using design to create fiercely loyal customers / Jeremy Alexis -- Law meets design: transforming valuable designs into powerful assets / Joshua Cohen -- Measuring the future brand effect of graphic design / Gert Kotchka and Jos Vink -- Design managers as company strategists: the power of the eighth S / EunSook Kwon, Michael Cooper, and Joe Synan -- Section III. Cases in design strategy : A new airplane for a new world: the Boeing 787 Dreamliner / John Barratt and Ken Down -- Designing for the times / Joe Duffy and Eric Block -- Delivering success through design: reinventing the batting helmet / Dave Franchino -- How we developed "Communicating caterpillar: on voice" / Bonnie Briggs -- Navigating a sea change / Lauralee Alben -- Solving the right problem: a strategic approach to designing today's workplace / Arnold Craig Levin.
000334458 650_0 $$aIndustrial design.
000334458 650_0 $$aIndustrial design coordination.
000334458 7001_ $$aLockwood, Thomas.
000334458 7001_ $$aWalton, Thomas,$$d1953-
000334458 85200 $$bgen$$hTS171.4$$i.B85$$i2008
000334458 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0826/2008034920.html
000334458 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy0837/2008034920-b.html
000334458 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0837/2008034920-d.html
000334458 909CO $$ooai:library.usi.edu:334458$$pGLOBAL_SET
000334458 980__ $$aBIB
000334458 980__ $$aBOOK