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Method and meaning in polls and surveys / Howard Schuman.

Schuman, Howard.
2008
HN29 .S334 2008 (Mapit)
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Title
Method and meaning in polls and surveys / Howard Schuman.
Author
Schuman, Howard.
ISBN
9780674028272 (alk. paper)
0674028279 (alk. paper)
Published
Cambridge, Mass. : Harvard University Press, 2008.
Language
English
Description
xiii, 214 pages : illustrations ; 25 cm
Call Number
HN29 .S334 2008
Dewey Decimal Classification
300.72/3
Summary
"Howard Schuman is one of the premier scholars of social surveys. His expertise concerns the way questions about attitudes and beliefs are worded and the effects questions have on the answers people give. However, Method and Meaning in Polls and Surveys is less about the substance of wording effects and more about approaches to interpreting the respondent's world, and how surveys can make that world understandable - though often in ways not anticipated by the researcher." "The book will be of interest to social scientists, to survey researchers in academia and polling, and to all those concerned with the profound influence of surveys in society."--BOOK JACKET.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Table of contents only
Record Appears in
On-Campus Resources > Books
All Resources
Introduction: Polls and surveys, methods and meanings
Ordinary questions, survey questions, and policy questions
The primordial distinction between open and closed attitude questions
Interpretive survey research : why questions
Artifacts are in the mind of the beholder
The survey world and other worlds
Hunting a social science snark
Conclusion: A brief look back at meanings and methods, surveys and polls.

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