The future arrived yesterday / Michael S. Malone.
Malone, Michael S. (Michael Shawn), 1954-
2009
HD45 .M313 2009 (Mapit)
Available at General Collection

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Title The future arrived yesterday / Michael S. Malone.
Author Malone, Michael S. (Michael Shawn), 1954-
Edition 1st ed.
ISBN 9780307406903
0307406903
Imprint New York : Crown Business, c2009.
Language English
Description xxii, 295 p. ; 25 cm.
Call Number HD45 .M313 2009
Dewey Decimal Classification 658.4
Summary A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people wake up to the grim fact that their products and the way they deliver them are out of sync not only with what customers want but how they want it. But commentator Michael Malone is back to make sense of this future: Survival will require companies to be "protean"--nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.--From publisher description.
Bibliography, etc. Note Includes bibliographical references and index.
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
Pt. 1: The new world. A new business model for a new world ; The shape-shifter : the paradox of permanence and change
Pt. 2: Reinventing themselves : how corporations evolve. The rise of the corporation ; Packard's way : the technology era ; The center cannot hold : the virtual era and its fading relevance
Pt. 3: Building the protean corporation. The cloud, the core, and the boss ; Denizens of the core ; Rethinking the CEO ; Where the real action is : the cloud ; Bringing in talent : competence aggregators
Pt. 4: Running the protean corporation. Who matters : fateholders ; Rings of engagement ; Redefining success : what a protean corporation actually does
Pt. 5: The protean society. The world's first entrepreneurial society.

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