@article{336059,
      author = {Smith, Anthony F. and Hollihan, Keith.},
      url = {http://library.usi.edu/record/336059},
      title = {ESPN : the company : the story and lessons behind the most  fanatical brand in sports /},
      publisher = {John Wiley & Sons,},
      recid = {336059},
      pages = {xxiv, 232 p., [8] p. of plates :},
      address = {Hoboken, N.J. :},
      year = {2009},
}