TY  - BOOK
T1  - ESPN :the company : the story and lessons behind the most fanatical brand in sports /
DA  - c2009.
CY  - Hoboken, N.J. :
AU  - Smith, Anthony F.
AU  - Hollihan, Keith.
CN  - GV742.3
CN  - GV742.3
PB  - John Wiley & Sons,
PP  - Hoboken, N.J. :
PY  - c2009.
ID  - 336059
KW  - Television broadcasting of sports
SN  - 9780470542118
SN  - 047054211X
TI  - ESPN :the company : the story and lessons behind the most fanatical brand in sports /
ER  -