ESPN : the company : the story and lessons behind the most fanatical brand in sports / Anthony F. Smith, with Keith Hollihan.
2009
GV742.3 .S528 2009 (Mapit)
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Details
Title
ESPN : the company : the story and lessons behind the most fanatical brand in sports / Anthony F. Smith, with Keith Hollihan.
Author
Smith, Anthony F.
ISBN
9780470542118
047054211X
047054211X
Publication Details
Hoboken, N.J. : John Wiley & Sons, c2009.
Language
English
Description
xxiv, 232 p., [8] p. of plates : ill. ; 24 cm.
Call Number
GV742.3 .S528 2009
Dewey Decimal Classification
384.55/5
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Hollihan, Keith.
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