@article{336155,
      note = {Includes index.},
      author = {Marich, Robert.},
      url = {http://library.usi.edu/record/336155},
      title = {Marketing to moviegoers : a handbook of strategies and  tactics /},
      publisher = {Southern Illinois University Press,},
      recid = {336155},
      pages = {xii, 318 p. :},
      address = {Carbondale :},
      year = {2009},
}