TY  - BOOK
T1  - Marketing to moviegoers :a handbook of strategies and tactics /
DA  - c2009.
CY  - Carbondale :
AU  - Marich, Robert.
ET  - 2nd ed.
CN  - PN1995.9.M29
CN  - PN1995.9.M29
PB  - Southern Illinois University Press,
PP  - Carbondale :
PY  - c2009.
N1  - Includes index.
ID  - 336155
KW  - Motion pictures
KW  - Motion pictures
SN  - 9780809328840 (pbk. : alk. paper)
SN  - 0809328844 (pbk. : alk. paper)
TI  - Marketing to moviegoers :a handbook of strategies and tactics /
LK  - http://www.loc.gov/catdir/toc/ecip0815/2008016284.html
UR  - http://www.loc.gov/catdir/toc/ecip0815/2008016284.html
ER  -