TY - BOOK AU - Marich, Robert. CN - PN1995.9.M29 CN - PN1995.9.M29 CY - Carbondale : DA - c2009. ET - 2nd ed. ID - 336155 KW - Motion pictures KW - Motion pictures LK - http://www.loc.gov/catdir/toc/ecip0815/2008016284.html N1 - Includes index. PB - Southern Illinois University Press, PP - Carbondale : PY - c2009. SN - 9780809328840 (pbk. : alk. paper) SN - 0809328844 (pbk. : alk. paper) T1 - Marketing to moviegoers :a handbook of strategies and tactics / TI - Marketing to moviegoers :a handbook of strategies and tactics / UR - http://www.loc.gov/catdir/toc/ecip0815/2008016284.html ER -