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000336155 001__ 336155
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000336155 008__ 080409s2009\\\\ilua\\\\\\\\\s001\0\eng\\
000336155 010__ $$a  2008016284
000336155 019__ $$a228364029
000336155 020__ $$a9780809328840 (pbk. : alk. paper)
000336155 020__ $$a0809328844 (pbk. : alk. paper)
000336155 035__ $$a(OCoLC)ocn222251055
000336155 035__ $$a336155
000336155 040__ $$aDLC$$cDLC$$dBTCTA$$dYDXCP$$dUKM$$dC#P$$dBWX$$dCDX
000336155 049__ $$aISEA
000336155 05000 $$aPN1995.9.M29$$bM37 2009
000336155 08200 $$a791.43/068/8$$222
000336155 1001_ $$aMarich, Robert.
000336155 24510 $$aMarketing to moviegoers :$$ba handbook of strategies and tactics /$$cRobert Marich.
000336155 250__ $$a2nd ed.
000336155 260__ $$aCarbondale :$$bSouthern Illinois University Press,$$cc2009.
000336155 300__ $$axii, 318 p. :$$bill. ;$$c24 cm.
000336155 500__ $$aIncludes index.
000336155 5050_ $$aCreative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
000336155 650_0 $$aMotion pictures$$xMarketing.
000336155 650_0 $$aMotion pictures$$xDistribution.
000336155 85200 $$bgen$$hPN1995.9.M29$$iM37$$i2009
000336155 85641 $$3Table of contents only$$uhttp://www.loc.gov/catdir/toc/ecip0815/2008016284.html
000336155 909CO $$ooai:library.usi.edu:336155$$pGLOBAL_SET
000336155 980__ $$aBIB
000336155 980__ $$aBOOK