TY  - GEN
N2  - "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance.  Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity.  The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
AB  - "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance.  Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity.  The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
T1  - The codes of genderidentity + performance in pop culture /
DA  - c2009.
CY  - Northampton, MA :
AU  - Jhally, Sut.
CN  - P96.S5
CN  - P96.S5
PB  - Media Education Foundation,
PP  - Northampton, MA :
LA  - English subtitles.
PY  - c2009.
N1  - "This program contains violence, nudity, and sexual themes"--Container.
N1  - DVD includes both full length (74 min.) and abridged (46 min.) versions.
ID  - 336794
KW  - Sex role in mass media.
KW  - Gender identity in mass media.
KW  - Sex role in advertising.
KW  - Human body in popular culture.
KW  - Femininity in popular culture.
KW  - Masculinity in popular culture.
KW  - Documentary films.
SN  - 1932869395
SN  - 9781932869392
TI  - The codes of genderidentity + performance in pop culture /
ER  -