000336794 000__ 02688cgm\a2200457Ia\4500
000336794 001__ 336794
000336794 005__ 20210513122755.0
000336794 007__ vd\cvaizn
000336794 008__ 091030s2009\\\\mau073\\\\\\\\\\\\vleng\d
000336794 020__ $$a1932869395
000336794 020__ $$a9781932869392
000336794 02410 $$a897952001267
000336794 035__ $$a(OCoLC)ocn461311477
000336794 035__ $$a336794
000336794 040__ $$aSLV$$cSLV$$dELW$$dUPP$$dUTV$$dCUS
000336794 049__ $$aISEA
000336794 050_4 $$aP96.S5$$bC6 2009
000336794 08204 $$a302.23
000336794 24504 $$aThe codes of gender$$h[videorecording] :$$bidentity + performance in pop culture /$$cproduced by the Media Education Foundation ; written & directed by Sut Jhally.
000336794 2461_ $$iTitle from container :$$aCodes of gender :$$bidentity & performance in popular culture
000336794 2463_ $$aCodes of gender :$$bidentity and performance in pop culture
000336794 260__ $$aNorthampton, MA :$$bMedia Education Foundation,$$cc2009.
000336794 300__ $$a1 videodisc (73 min.) :$$bsd., col. ;$$c4 3/4 in.
000336794 500__ $$a"This program contains violence, nudity, and sexual themes"--Container.
000336794 500__ $$aDVD includes both full length (74 min.) and abridged (46 min.) versions.
000336794 5050_ $$aSex & gender -- The feminine touch -- The ritualization of subordination -- Licensed withdrawal -- Infantalization -- Codes of masculinity -- Trapped in the code -- History, power & gender display.
000336794 508__ $$aEditors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.
000336794 5110_ $$aFeaturing Sut Jhally.
000336794 520__ $$a"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance.  Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity.  The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
000336794 538__ $$aDVD.
000336794 546__ $$aEnglish subtitles.
000336794 60010 $$aGoffman, Erving.$$tGender advertisements.
000336794 650_0 $$aSex role in mass media.
000336794 650_0 $$aGender identity in mass media.
000336794 650_0 $$aSex role in advertising.
000336794 650_0 $$aHuman body in popular culture.
000336794 650_0 $$aFemininity in popular culture.
000336794 650_0 $$aMasculinity in popular culture.
000336794 650_0 $$aDocumentary films.
000336794 7001_ $$aJhally, Sut.
000336794 7102_ $$aMedia Education Foundation.
000336794 85200 $$bdvd$$hP96.S5$$iC6$$i2009
000336794 909CO $$ooai:library.usi.edu:336794$$pGLOBAL_SET
000336794 980__ $$aBIB
000336794 980__ $$aDVD