The codes of gender [videorecording] : identity + performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.

Title from container : Codes of gender : identity & performance in popular culture

1932869395
9781932869392

Northampton, MA : Media Education Foundation, c2009.

English

English subtitles.

1 videodisc (73 min.) : sd., col. ; 4 3/4 in.

897952001267

P96.S5 C6 2009

302.23

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.

"This program contains violence, nudity, and sexual themes"--Container.
DVD includes both full length (74 min.) and abridged (46 min.) versions.
Featuring Sut Jhally.

Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.

DVD.

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