The codes of gender [videorecording] : identity + performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.
Jhally, Sut.; Media Education Foundation.
2009
P96.S5 C6 2009
Available at DVDs

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Title The codes of gender [videorecording] : identity + performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.
Variant Title Title from container : Codes of gender : identity & performance in popular culture
ISBN 1932869395
9781932869392
Imprint Northampton, MA : Media Education Foundation, c2009.
Language English
Language Note English subtitles.
Description 1 videodisc (73 min.) : sd., col. ; 4 3/4 in.
Other Standard Identifiers 897952001267
Call Number P96.S5 C6 2009
Dewey Decimal Classification 302.23
Summary "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
Note "This program contains violence, nudity, and sexual themes"--Container.
DVD includes both full length (74 min.) and abridged (46 min.) versions.
Featuring Sut Jhally.
Credits Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.
System Details Note DVD.
Added Author Jhally, Sut.
Added Corporate Author Media Education Foundation.
Record Appears in On-Campus Resources > DVDs
All Resources
Sex & gender
The feminine touch
The ritualization of subordination
Licensed withdrawal
Infantalization
Codes of masculinity
Trapped in the code
History, power & gender display.

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