Introduction: "An unbounded ocean of business...laid open to us"
The triumph of Bacchus
The culture of the vine
The enlivening grape
"A revolution in this trade"
A "commerce of minds" : Madeira distributors and their customers
Merchants into capitalists
Strong networks of weak ties : importing and wholesaling wine in early America
The wet goods business
"Articles of nourishment both mundane and useful" : wine consumption in an emerging Atlantic economy
"Power to five sudden refreshment" and respect : health, refinement, and the consumption of wine
Ars bibendi : "the fashionable ornaments of life"
Coda: "The pleasures of the bottle"
Conclusion: "If Bacchus, not Neptun, were god of the sea."