Market rebels : how activists make or break radical innovations / Hayagreeva Rao.

From the invisible hand to joined hands
"You can't get people to sit on an explosion!" : the cultural acceptance of the car in America
Evange-ale-ists and the renaissance of microbrewing
The French revolution : collective action and the nouvelle cuisine innovation
Show me the money : shareholder activism and investor rights
Chain reaction : the enactment and repeal of anti-chain store laws
Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization
From exit to voice : advice for activists.