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000337272 001__ 337272
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000337272 008__ 090504s2009\\\\cau\\\\\\b\\\\001\0\eng\\
000337272 010__ $$a  2009017419
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000337272 020__ $$a0470400919
000337272 035__ $$a(OCoLC)ocn316009983
000337272 035__ $$a337272
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000337272 049__ $$aISEA
000337272 05000 $$aHF5415.332.Y66$$bY37 2009
000337272 08200 $$a658.8/340835$$222
000337272 1001_ $$aYarrow, Kit,$$d1958-
000337272 24510 $$aGen buY :$$bhow tweens, teens, and twenty-somethings are revolutionizing retail /$$cKit Yarrow, Jayne O'Donnell.
000337272 250__ $$a1st ed.
000337272 260__ $$aSan Francisco :$$bJossey-Bass,$$cc2009.
000337272 300__ $$axx, 250 p. ;$$c24 cm.
000337272 504__ $$aIncludes bibliographical references and index.
000337272 5050_ $$aGen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
000337272 650_0 $$aYoung adult consumers$$xAttitudes.
000337272 650_0 $$aGeneration Y$$xAttitudes.
000337272 650_0 $$aMarketing.
000337272 7001_ $$aO'Donnell, Jayne.
000337272 85200 $$bgen$$hHF5415.332.Y66$$iY37$$i2009
000337272 909CO $$ooai:library.usi.edu:337272$$pGLOBAL_SET
000337272 980__ $$aBIB
000337272 980__ $$aBOOK