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000337273 001__ 337273
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000337273 008__ 090423s2010\\\\nyua\\\\\b\\\\001\0\eng\\
000337273 010__ $$a  2009015726
000337273 020__ $$a9780809094691 (alk. paper)
000337273 020__ $$a080909469X (alk. paper)
000337273 035__ $$a(OCoLC)ocn319248362
000337273 040__ $$aDLC$$cDLC$$dC#P$$dYDXCP$$dBUR$$dBWX$$dCDX$$dMOF$$dUPZ
000337273 049__ $$aISEA
000337273 05000 $$aHF5416.5$$b.P66 2010
000337273 08200 $$a338.5/2$$222
000337273 1001_ $$aPoundstone, William.
000337273 24510 $$aPriceless :$$bthe myth of fair value (and how to take advantage of it) /$$cWilliam Poundstone.
000337273 250__ $$a1st ed.
000337273 260__ $$aNew York :$$bHill and Wang,$$c2010.
000337273 300__ $$aix, 336 p. :$$bill. ;$$c24 cm.
000337273 504__ $$aIncludes bibliographical references and index.
000337273 5050_ $$aThe $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang -- Body and soul -- Black is white -- Helson's cigarette -- The price scale -- Input to output -- Lunch with Maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon -- The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a Super Bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99-cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog Day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- Beauty premium -- Search for suckers -- Pricing gender -- It's all about testosterone -- Liquid trust -- The million-dollar club -- The mischievous Mr. Market -- For the love of god -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.
000337273 520__ $$aExamines how "price consultants" and retailers convince consumers to pay more for less, and how negotiation coaches offer similar advice for businesspeople cutting deals
000337273 520__ $$aPrices are a collective hallucination. Here, author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. --From publisher description.
000337273 650_0 $$aPricing.
000337273 85200 $$bgen$$hHF5416.5$$i.P66$$i2010
000337273 909CO $$ooai:library.usi.edu:337273$$pGLOBAL_SET
000337273 980__ $$aBIB
000337273 980__ $$aBOOK