And then there's this : how stories live and die in viral culture / Bill Wasik.

And then there's this : how stories live and die in viral culture / Bill Wasik.

9780670020843
0670020842

New York : Viking, 2009.

English

202 pages : illustrations ; 24 cm

HM851 .W38 2009

303.48/33

And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description

Includes index.

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