And then there's this :: how stories live and die in viral culture /: Bill Wasik.

Wasik, Bill.

And then there's this : how stories live and die in viral culture / Bill Wasik.

Wasik, Bill.

2009

HM851 .W38 2009 (Mapit)

Available at General Collection

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Items

Details

Title And then there's this : how stories live and die in viral culture / Bill Wasik.

Author Wasik, Bill.

ISBN 9780670020843
0670020842

Publication Details New York : Viking, 2009.

Language English

Description 202 p. : ill. ; 24 cm.

Call Number HM851 .W38 2009

Dewey Decimal Classification 303.48/33

Summary And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following "buzz bands" as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide "flash mob" sensation), a viral website in a month-long competition, a fake blog that attempts to create "antibuzz," and more. --from publisher description

Note Includes index.

Linked Resources Contributor biographical information
Publisher description

Record Appears in On-Campus Resources > Books
All Resources