America in JeruSALEm : globalization, national identity, and Israeli advertising / Anat First and Eli Avraham.
2009
DS113.3 .F57 2009 (Mapit)
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Details
Title
America in JeruSALEm : globalization, national identity, and Israeli advertising / Anat First and Eli Avraham.
Author
Firsṭ, ʻAnat.
ISBN
9780739133255 (alk. paper)
073913325X (alk. paper)
073913325X (alk. paper)
Imprint
Lanham : Lexington Books, c2009.
Language
English
Description
xvii, 138 p. : ill. ; 24 cm.
Call Number
DS113.3 .F57 2009
Dewey Decimal Classification
956.94
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Avraham, Eli.
Record Appears in
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Table of Contents
Globalization, Americanization, advertising, and the Israeli society
The national sphere
The geographical sphere
The capitalist-economic sphere
The cultural sphere
National identity, advertising, and patriotism during crisis
Conclusions.
The national sphere
The geographical sphere
The capitalist-economic sphere
The cultural sphere
National identity, advertising, and patriotism during crisis
Conclusions.