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Introduction : a developer's-eye view
The product : Second Life, capital, and the possibility of failure in a virtual world
Tools of the gods
Knowing the gamer from the game
The birth of the cool
Precarious authority
Appendix A. The Tao of Linden
Appendix B. The mission of Linden Lab.
The product : Second Life, capital, and the possibility of failure in a virtual world
Tools of the gods
Knowing the gamer from the game
The birth of the cool
Precarious authority
Appendix A. The Tao of Linden
Appendix B. The mission of Linden Lab.