Mall maker : Victor Gruen, architect of an American dream / M. Jeffrey Hardwick.
2004
NA737.G78 H37 2004 (Mapit)
Available at General Collection
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Details
Title
Mall maker : Victor Gruen, architect of an American dream / M. Jeffrey Hardwick.
Author
Hardwick, M. Jeffrey.
ISBN
9780812221107 (pbk. : alk. paper)
9780812237627 (alk. paper)
0812237625 (alk. paper)
9780812237627 (alk. paper)
0812237625 (alk. paper)
Publication Details
Philadelphia : University of Pennsylvania Press, c2004.
Language
English
Description
276 p. : ill. ; 23 cm.
Call Number
NA737.G78 H37 2004
Dewey Decimal Classification
725/.21/092
Summary
"Despite their convenience, malls are routinely criticized for representing much that is wrong in America - sprawl, conspicuous consumption, the loss of regional character, and the decline of Mom and Pop stores. Malls are so ubiquitous that it would surprise most people that they are the brainchild of a single person, architect Victor Gruen." "An immigrant from Austria who fled the Nazis in 1938, Gruen based his idea for the mall on an idealized America: the dream of concentrated shops that would benefit the businessperson as well as the consumer and that would foster a sense of shared community. Modernist Philip Johnson applauded Gruen for creating a true civic art and architecture that enriched Americans' daily lives, and for decades he received praise from luminaries such as Lewis Mumford, Winthrop Rockefeller, and Lady Bird Johnson. Yet, in the end, Gruen returned to Europe, thoroughly disillusioned with his American dream."--BOOK JACKET.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Gruen, Victor, 1903-1980.
Linked Resources
Table of contents
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
The Gruen effect
Escaping from Vienna to Fifth Avenue
How Main Street stole Fifth Avenue's glitter
Wartime planning for postwar prosperity
Seducing the suburban autoist
A "shoppers' paradise" for suburbia
Planning the new "suburbscape"
Saving our cities
The suburbanization of downtown.
Escaping from Vienna to Fifth Avenue
How Main Street stole Fifth Avenue's glitter
Wartime planning for postwar prosperity
Seducing the suburban autoist
A "shoppers' paradise" for suburbia
Planning the new "suburbscape"
Saving our cities
The suburbanization of downtown.