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Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

Samuel, Lawrence R.
2010
HF5415.34 .S26 2010 (Mapit)
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Title
Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
Author
Samuel, Lawrence R.
ISBN
9780812242515 (alk. paper)
0812242513 (alk. paper)
Published
Philadelphia : University of Pennsylvania Press, [2010]
Copyright
©2010
Language
English
Description
218 pages ; 24 cm
Call Number
HF5415.34 .S26 2010
Dewey Decimal Classification
659.101/9
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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