Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
2010
HF5415.34 .S26 2010 (Mapit)
Available at General Collection
Items
Details
Title
Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
Author
Samuel, Lawrence R.
ISBN
9780812242515 (alk. paper)
0812242513 (alk. paper)
0812242513 (alk. paper)
Publication Details
Philadelphia : University of Pennsylvania Press, c2010.
Language
English
Description
218 p. ; 24 cm.
Call Number
HF5415.34 .S26 2010
Dewey Decimal Classification
659.101/9
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.