Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

What is social media?
Get social media ready
Flagging a ride : finding the right bloggers and communities
Netiquette : Miss Manners for the Web
Stick out your thumb : devising your pitch
Measuring success : how to monitor the Web
Is social media marketing risky business?
Damage control in the digital age
Does MySpace still matter?
Understanding Facebook
Video marketing with YouTube and other video sharing sites
The Twitter revolution
The power of crowds : understanding and participating in online communities.