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The art of choosing / Sheena Iyengar.

Iyengar, Sheena.
2010
BF611 .I94 2010 (Mapit)
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Title
The art of choosing / Sheena Iyengar.
Author
Iyengar, Sheena.
Edition
First edition.
ISBN
9780446504102
0446504106
Published
New York, NY : Twelve, 2010.
Language
English
Description
xiii, 329 pages : illustrations ; 24 cm
Call Number
BF611 .I94 2010
Dewey Decimal Classification
153.8/3
Summary
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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