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I: The commissioning game
Main players: patrons, artists, and audiences
Analytic framework: benefits, costs, and constraints
Theories of distinction: magnificence and signaling
Selecting and magnifying information: signposting and stretching
II: The patron's payoff
Private chapels in Florence: a paradise for signalers / Jonathan K. Nelson and Richard J. Zeckhauser
Commissioning familial remembrance in fourteenth-century Florence: signaling Alberti Patronage at the Church of Santa Croce / Thomas J. Loughman
Signs of success: Leone Leoni's signposting in sixteenth-century Milan / Kelley Helmstutler Di Dio
Mantagna's Madonna della Vittoria and the rewriting of Gonzaga history / Molly Bourne
Image is everything: visual arts as self-advertising (Europe and America) / Larry Silver.
Main players: patrons, artists, and audiences
Analytic framework: benefits, costs, and constraints
Theories of distinction: magnificence and signaling
Selecting and magnifying information: signposting and stretching
II: The patron's payoff
Private chapels in Florence: a paradise for signalers / Jonathan K. Nelson and Richard J. Zeckhauser
Commissioning familial remembrance in fourteenth-century Florence: signaling Alberti Patronage at the Church of Santa Croce / Thomas J. Loughman
Signs of success: Leone Leoni's signposting in sixteenth-century Milan / Kelley Helmstutler Di Dio
Mantagna's Madonna della Vittoria and the rewriting of Gonzaga history / Molly Bourne
Image is everything: visual arts as self-advertising (Europe and America) / Larry Silver.