@article{338897,
      note = {Sequel to Killing us softly (c1979), Still killing us  softly (c1987) and Killing us softly 3 (2000).},
      author = {Jhally, Sut. and Kilbourne, Jean.},
      url = {http://library.usi.edu/record/338897},
      title = {Killing us softly 4 advertising's image of women /  [videorecording] :},
      publisher = {Media Education Foundation,},
      abstract = {"In this new, highly anticipated update of her pioneering  Killing Us Softly series, the first in more than a decade,  Jean Kilbourne takes a fresh look at how advertising  traffics in distorted and destructive ideals of femininity.  The film marshals a range of new print and television  advertisements to lay bare a stunning pattern of damaging  gender stereotypes -- images and messages that too often  reinforce unrealistic, and unhealthy, perceptions of  beauty, perfection, and sexuality. By bringing Kilbourne's  groundbreaking analysis up to date, Killing Us Softly 4  stands to challenge a new generation of students to take  advertising seriously, and to think critically about  popular culture and its relationship to sexism, eating  disorders, and gender violence."-- container.},
      recid = {338897},
      pages = {1 videodisc (45 min.) :},
      address = {Northampton, MA :},
      year = {2010},
}