TY  - GEN
N2  - "In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."-- container.
AB  - "In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."-- container.
T1  - Killing us softly 4advertising's image of women /
DA  - c2010.
CY  - Northampton, MA :
AU  - Jhally, Sut.
AU  - Kilbourne, Jean.
ET  - Standard format.
CN  - HF5822
CN  - HF5822
PB  - Media Education Foundation,
PP  - Northampton, MA :
LA  - eng
LA  - In English, with optional English subtitles.
PY  - c2010.
N1  - Sequel to Killing us softly (c1979), Still killing us softly (c1987) and Killing us softly 3 (2000).
ID  - 338897
KW  - Women in advertising.
KW  - Sex in advertising.
KW  - Body image in women.
KW  - Sex role.
KW  - Sexism.
KW  - Advertising
KW  - Documentary films.
SN  - 1932869441
SN  - 9781932869446
TI  - Killing us softly 4advertising's image of women /
ER  -