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Introduction : how institutions remember
Data for the study : the MidWest Insurance Company
Occasions for institutional remembering
Retold tales : repeated narratives as a resource for institutional remembering
Multiple versions of MidWest's history
Three versions of one story : a comparison
Paradigmatic narratives : exemplary narratives of everyman
Narrative and intertextuality : telling one's own story within a textual community
Noisy silences : stories not told
Working the past : identity and memory.

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