Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.
Taylor, Alex, 1945-
2010
HD9710.U54 G47574 2010 (Mapit)
Available at General Collection

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Title Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.
Author Taylor, Alex, 1945-
ISBN 9780300158687 (alk. paper)
0300158688 (alk. paper)
Imprint New Haven [Conn.] : Yale University Press, c2010.
Language English
Description xv, 254 p. ; 25 cm.
Call Number HD9710.U54 G47574 2010
Dewey Decimal Classification 338.7/62920973
Note Includes index.
Record Appears in On-Campus Resources > Books
All Resources
GM at the peak
Growing up in the car-crazy fifties
Cracks in GM's edifice
Insecure colossus: the Roger Smith era
Ford speeds up
The Saturn moonshot
Lee Iacocca, blemishes and all
Bob Stempel and the crisis of '92
Jack Smith's unfinished revolution
Bob Eaton's big score
GM on cruise control
Succession battles at Ford
Wagoner takes over
Nasser, Ford, and Mulally
The legend of Lutz
The uneven legacy of Lee
GM's inexorable collapse
The end of the road.

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