International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi.

The world we live in
Rethinking public relations
The global language of corporate social responsibility
The dawn of leadership communication
The day after
The cultural landscape of social media
Social media as a part of life
Authenticity and trust
Connecting communities
Encouraging new forms of expression
The next frontier : multimedia and beyond.