@article{339948,
      author = {Segrave, Kerry,},
      url = {http://library.usi.edu/record/339948},
      title = {America brushes up : the use and marketing of toothpaste  and toothbrushes in the twentieth century /},
      publisher = {McFarland & Co.,},
      abstract = {"The history of toothpaste has long been a testament to  the power of false and misleading advertising. Interrupting  this steady flow of hyperbole was the one true wonder  ingredient: Fluoride, which enabled Crest to predominate  for decades as America's top-selling brand"--Provided by  publisher.},
      recid = {339948},
      pages = {vii, 230 p. :},
      address = {Jefferson, N.C. :},
      year = {2010},
}