TY  - BOOK
N2  - "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
AB  - "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
T1  - America brushes up :the use and marketing of toothpaste and toothbrushes in the twentieth century /
DA  - c2010.
CY  - Jefferson, N.C. :
AU  - Segrave, Kerry,
CN  - RK61
CN  - RK61
PB  - McFarland & Co.,
PP  - Jefferson, N.C. :
PY  - c2010.
ID  - 339948
KW  - Mouth
KW  - Toothpastes
KW  - Toothbrushes
KW  - Advertising
KW  - Advertising
SN  - 9780786447541 (pbk. : alk. paper)
SN  - 0786447540 (pbk. : alk. paper)
TI  - America brushes up :the use and marketing of toothpaste and toothbrushes in the twentieth century /
ER  -