000339948 000__ 01433cam\a2200313\a\4500
000339948 001__ 339948
000339948 005__ 20210513123500.0
000339948 008__ 091127s2010\\\\ncua\\\\\b\\\\001\0\eng\\
000339948 010__ $$a  2009047870
000339948 020__ $$a9780786447541 (pbk. : alk. paper)
000339948 020__ $$a0786447540 (pbk. : alk. paper)
000339948 035__ $$a(OCoLC)ocn432995308
000339948 035__ $$a339948
000339948 040__ $$aDLC$$cDLC$$dYDX$$dYDXCP$$dBWX$$dNLM$$dCDX
000339948 043__ $$an-us---
000339948 049__ $$aISEA
000339948 05000 $$aRK61$$b.S44 2010
000339948 08200 $$a617.6/010688$$222
000339948 1001_ $$aSegrave, Kerry,$$d1944-
000339948 24510 $$aAmerica brushes up :$$bthe use and marketing of toothpaste and toothbrushes in the twentieth century /$$cKerry Segrave.
000339948 260__ $$aJefferson, N.C. :$$bMcFarland & Co.,$$cc2010.
000339948 300__ $$avii, 230 p. :$$bill. ;$$c23 cm.
000339948 504__ $$aIncludes bibliographical references and index.
000339948 520__ $$a"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
000339948 650_0 $$aMouth$$xCare and hygiene$$zUnited States$$xHistory.
000339948 650_0 $$aToothpastes$$zUnited States$$xHistory.
000339948 650_0 $$aToothbrushes$$zUnited States$$xHistory.
000339948 650_0 $$aAdvertising$$xToothpaste$$zUnited States.
000339948 650_0 $$aAdvertising$$xDental instruments and apparatus$$zUnited States.
000339948 85200 $$bgen$$hRK61$$i.S44$$i2010
000339948 909CO $$ooai:library.usi.edu:339948$$pGLOBAL_SET
000339948 980__ $$aBIB
000339948 980__ $$aBOOK