America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century / Kerry Segrave.
2010
RK61 .S44 2010 (Mapit)
Available at General Collection
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
America brushes up : the use and marketing of toothpaste and toothbrushes in the twentieth century / Kerry Segrave.
Author
ISBN
9780786447541 (pbk. : alk. paper)
0786447540 (pbk. : alk. paper)
0786447540 (pbk. : alk. paper)
Published
Jefferson, N.C. : McFarland & Co., [2010]
Copyright
©2010
Language
English
Description
vii, 230 pages : illustrations ; 23 cm
Call Number
RK61 .S44 2010
Dewey Decimal Classification
617.6/010688
Summary
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in